Finding the right flex for your next pair of Nordic skis is a crucial processes which has no clear procedure. Some have skis chosen for them by people whose profession is based upon feeling the flex of the ski by hand and determining whether they are a fit for a given skier. There are some retailers who utilize a flex mat to map the skis flex with and without the skier on the ski. The last and most common form of ski picking is simply choosing skis based on its weight rating and a slide bench for classic kick pocket testing. For the 2014 – 2015 season Madshus, an up and coming, yet long standing Norwegian ski, boot, and pole company, will change this lack of clarity in which pair is best for you. They plan to do this by embedding an RFID chip into each new pair of skis. These chips will store specific flex data for that ski obtained on Madshus’s highly accurate flexing machine in their factory. These chips can easily be read with an RFID or NFC reader. This new technology will allow more accurate and scientific pairing of ski to skier based not only on weight and height but on desired use conditions and skiing style. You can read Madshus’s own press release here.